Publications

Links to Journals Publications

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Zemack-Rugar Yael, Canan Corus†, and David Brinberg (2019), “The Persistence-Licensing Response Measure: Understanding, Predicting, and Modifying Behavior Following Subgoal Success, Journal of Marketing Research, in press

February 23, 2023

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May 28, 2023

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In The Press

January 03, 2023

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February 23, 2023

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May 28, 2023

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BA2-308 D, Department of Marketing University of Central Florida
Orlando 32812