Publication Productivity Analysis

My record demonstrates outstanding research productivity. According to my institution’s publication rankings, I have published five premier publications (Financial Times 50), one A, and three A-; the vast majority of this work (7 of the 9 publications) has been completed during my time at the University of Central Florida (2014 to date).

To place this productivity in context, I have conducted two analyses, detailed below. Both demonstrate that my productivity ranks in the top 4%-7% of the field; when research leadership (i.e., first authorship) is accounted for, my record is in the top 0.5%-2%. This shows that my portfolio competes with and exceeds that of researchers from top-ranked schools.

In recognition of these accomplishments, my work has been featured in The Wall Street Journal, Business Insider, and more. I have given invited talks at premier institutions internationally. I have also been invited to serve on the Editorial Review Board of the Journal of Consumer Psychology, a premier marketing journal. As the editor notes: “This decision reflects…your high stature in the field, your active research program, your publication record….” I am the only faculty in my department (department chair excepted) serving on the ERB of a Premier journal


I first analyzed publication records across several timeframes   in the Premier marketing journals  . This allowed for a conservative analysis, as it includes many senior researchers (20-30 years in the filed or more) that publish heavily in these journals. This analysis also reflects my department (and the field’s) focus on publication in the Premier marketing journals.

In our field, “Less than 5% of the doctoral graduates are able to publish an article in one of the premier marketing journals” (Aluwalia, 2016). Since 2012, I have published four articles in the premier marketing journals. Only 4%-7% of authors in the field exceed that record (see below). Further, research leadership is signaled by being a first author. I am the first author on all four of these publications. Less than 0.6% of authors exceed that record.



Publications in FT50 Consumer Behavior Journals, 8/2014 - Date

Publications in FT50 Consumer Behavior Journals, 1/2012 - Date

N = 1,302

N = 778

Total Articles in Sample

Total Unique Authors in Sample

N = 1,333

N = 1,789

Number and % of Authors with More Premier Publications Than Myself

n = 83


n = 124


Number and % of Authors with More First Authored Premier Publications Than Myself

n = 6


n = 10


Publications in FT50 Consumer Behavior Journals, 1/2016 to Date

N = 547

N = 1,036

n = 41


n = 3


  The analysis was conducted using three timeframes to demonstrate convergence, using my publications at UCF (since start date, 8/2014), conservatively stretching a couple of years back for a larger timespan (1/2012 to date), and then narrowing the timespan to the last 3 years (to demonstrate a strengthening trend of publication record over time).



  According to the FT50, echoed in UCF’s Premier journal list, Premier journals include: The Journal of Marketing Research, The Journal of Consumer Research, The Journal of Consumer Psychology, The Journal of Marketing, Marketing Science, Management Science, and Quantitative Marketing and Economics. Of these, my analysis includes all articles published in the noted timeframes in the first three journals, as these publish 10% or more consumer behavior research, constituting a relevant target for my work and for a peer comparison of behavioral research productivity.



To focus on a more direct peer-researcher group  (e.g., excluding very senior researchers), I conducted a second analysis of peer productivity; I also broadened the journal list to include the three top-tier marketing journal categories designated by UCF’s College of Business .

Results show that only 5 researchers (=1.35%) exceeded my overall publication productivity; of these, only 1 (=0.27%) simultaneously exceeds my Premier publication record. Further, only 2 researchers (=0.54%) have more first-authored publications than myself, and only one of those simultaneously has more first-authored Premier publications (the other has none).

Focusing on Premier publications alone (only the most top-tier category) within this analysis (to echo analysis 1), only 26 researchers (=7.02%) have more premier publications than myself; of these, only 8 (=2.16%) have more first-authored Premier publications. The vast majority of the authors that rank higher than me (and many that rank lower) work at top-ranked business schools. This indicates that I am competing with and exceeding the publication productivity of peers that have far greater research budgets (my budget is $0) and significantly lower teaching loads. Overall, the data indicate in am in the top 1%-4% of my peers.



n = 5


# of Peers with more Total Publications

# of peers with more first authored publications

n = 2


N = 369

Total Peers

n = 26


# of Peers with more than 3 Premiers

# of Peers with more than 3 First-Authored Premiers

n = 8



Of these, only 5 exceed my premier publication record; the rest have quantity coming from A/A- journal tiers.

Of these, only 1 (at Duke University) exceeds my first-authored premier publication record while also exceeding my overall first-author productivity level.

Of these, 35% are in top-20 business schools, and nearly 60% are in top-100 schools (U.S. News and World Report rankings; UCF is unranked).

Of these, 75% are in top-50 business schools (1 unranked, 1 at McGill, ranked #1 in Canada).

  This analysis includes publication records for 369 peers who entered new assistant professor positions around my start time at UCF (using the “Who Went Where” survey data; Since 6-years is a common tenure clock, these represent current peers up for tenure, offering relevant publication records for comparison. This is a conservative peer group, as the docsig report includes largely research-oriented schools (many hires at balance/teaching schools are not reported there). For completeness, I included a year before and after my hire year (2013-2015).



  Broadening the journal list allows for a more inclusive measure productivity that still focuses on top-tier publications, but goes beyond the Premier journals only. Premier journals include: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, Marketing Science, Journal of Consumer Psychology, Quantitative Marketing and Economics; A Journals include: Journal of Retailing, Journal of the Academy of Marketing Science, Marketing Letters, International Journal of Research in Marketing, Journal of Service Research, Journal of Advertising, Journal of Interactive Marketing, Journal of Public Policy and Marketing, Jounral of Product Innovation Management; A- Journals include: Journal of Personal Selling and Sales Management, Journal of Advertising Research, European Journal of Marketing, Psychology and Marketing, Industrial Marketing Management, Journal of Business Research, Service Science, Journal of Marketing Education. Publications in all these journals were recorded for each peer-researcher.

BA2-308 D, Department of Marketing University of Central Florida
Orlando 32812