PUBLICATIONS & CV

 

PUBLICATIONS

* Denotes work with advised/formerly advised PhD student

Zemack -Rugar, Yael, Canan Corus†, and David Brinberg (2019), If at First You Do Succeed, Do You Try, Try Again?" Developing the Persistence-Licensing Response Measure to Understand, Predict, and Modifying Behavior Following Subgoal Success, Journal of Marketing Research, in press.

A+ Premier ranked journal

Zemack-Rugar, Yael, Rebecca Rabino†(2019), The Impact of Visualizing Use versus Acquisition of a Product on the Appeal of its Complement, Psychology & Marketing, in press.
 

 

 

 

A- ranked journal

Zemack-Rugar, Yael, and Sona Klcarova† (2018), Should Donation Ads Include Happy Victims? The Moderating Role of Regulatory Focus, Marketing Letters, 29 (4), 421-434.
 

 

A ranked journal

Zemack-Rugar, Yael, and Canan Corus† (2018), The Effects of Anticipated Goal-Inconsistent Behavior on Present Goal Choices,Psychology & Marketing, 35 (9), 676-695.

A- ranked journal

Zemack-Rugar, Yael, Rebecca Rabino†, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2016),When Donating is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products, Journal of Consumer Psychology, 26 (2), 213-230.

Premier ranked journal

Zemack-Rugar, Yael, Canan Corus†, and David Brinberg (2012), The Response-To-Failure Scale: Predicting Behavior Following Initial Self-Control Failure, Journal of Marketing Research, 49 (6), 996-1014.
 

 

Premier ranked journal

Zemack-Rugar Yael, James R. Bettman & Gavan J. Fitzsimons (2007), The Effects of Nonconsciously Priming Emotion Concepts on Behavior, Journal of Personality and Social Psychology, 93 (6), 927-939.

Premier ranked journal

 

INVITED TALKS

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2018), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” UCF Psychology Department Seminar Series.

 

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2018), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” University of Southern Florida.

 

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2016), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” Marketing in Israel.

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2016), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” The Technion (ranked 6th in the world for innovation by MIT survey).

 

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2016), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” University of Alberta.

 

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2014), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” Association for Consumer Research, Boutique Conference on Consumer Emotion and Wellbeing, Vancouver, CA.

 

 

Presentations and Publications

Peer Reviewed Conference

*Denotes presenting author
 

Yael Zemack-Rugar* and Laura Boman (2018), “Benevolence or Malice: The Role of Schadenfreude in Donation Behavior” in Proceedings for the Society for Consumer Psychology 2018 Winter Conference, eds. Ryan Hamilton and Cait Lamberton, in press.

 

Yael Zemack-Rugar*, Canan Corus, and David Brinberg (2017), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” Society for Consumer Psychology, Boutique Conference on Motivation and Emotion, Columbia University.

 

Yael Zemack-Rugar*, Canan Corus, and David Brinberg (2015), “If at First You Do Succeed, Do You Try, Try Again? Measuring, Predicting, and Understanding Post-Success Behavior,” in Proceedings for the Society for Consumer Psychology 2015 Winter Conference, eds. Andrea Morales and Patti Williams, 135-136.

 

Yael Zemack-Rugar*, Rosellina Ferraro, and Rebecca Rabino (2015), “Wouldn’t It Be Nice? The Impact of Imagined Consumption on Preference for Complementary Products,” in Proceedings for the Society for Consumer Psychology 2015 Winter Conference, eds. Andrea Morales and Patti Williams, 201-203.

 

Sarah G. Moore, Yael Zemack-Rugar*, and Gavan J. Fitzsimons (2014), “Buy Now! How Brand Relationships Influence Consumer Responses to Imperative Advertising,” (Special Session), Advances in Consumer Research, v. 42, eds. June Cotte and Stacy Wood, Association for Consumer Research.
 

Yael Zemack-Rugar*, Canan Corus, and David Brinberg (2014), “If at First You Do Succeed, Do You Try, Try Again?” invited presentation at the Consumer Emotion and Wellbeing Conference, sponsored by the Association for Consumer Research.

Sarah G. Moore, Yael Zemack-Rugar*, and Gavan Fitzsimons (2013), “Buy Now! How Brand Relationships Influence Consumer Responses to Restrictive Advertising,” European Advances in Consumer Research, Association for Consumer Research.

 

Yael Zemack-Rugar, Canan Corus, Rebecca Rabino*, and David Brinberg (2013), “Working Against the Clock: Predicting Responses to Deadline Goal Failure,” (Poster) Advances in Consumer Research, v. 41, eds. Simona Botti and Aparna Labroo, Association for Consumer Research.

 

Yael Zemack-Rugar*, Canan Corus, and David Brinberg (2013), “What I haven’t Done Can’t Hurt Me: The Effects of Imagined Future Failure on Goal Disengagement,” (Special Session, Co-Chair), Advances in Consumer Research, v. 41, eds. Simona Botti and Aparna Labroo,

 

Yael Zemack-Rugar* (2012), “A Reexamination of the Role of Negative Affect in Resource Depletion Effects” (Special Session), Advances in Consumer Research, v. 40, eds. Zeynep Gurhan-Can, Cele Otnes, and Rui (Juliet) Zhu, Association for Consumer Research.

 

Yael Zemack-Rugar* (2010), “Negative Emotions and Self-Control Behavior: The Mediating Role of Emotion-Regulation Cognitions,” in Advances in Consumer Research v. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth: MN, Association for Consumer Research.
 

Yael Zemack-Rugar*, David Brinberg, and Canan Corus (2010), “The “What-the-Hell-Effect” Scale: Measuring Post-Failure Sequential Self-Control Choice Tendencies,” in Advances in Consumer Research v. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth: MN, Association for Consumer Research.

Yael Zemack-Rugar*, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2010), “Wanting What I Shouldn’t Have And Finding A Way To Get It: When Guilt Increases Hedonic Consumption,” in Advances in Consumer Research v. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth: MN, Association for Consumer Research.

Yael Zemack-Rugar* and Gavan J. Fitzsimons (2010), “Load versus Depletion and Reactance to Recommendations”, Association for Consumer Research (Special Session).

 

Yael Zemack-Rugar (2009), “Can’t or Won’t: Examining the Effects of Negative Emotions on Self-Control,” in Advances in Consumer Psychology v. 1, eds. Alexander Chernev, Michal Herzenstein, and Shailendra Pratap Jain, 41-42.
 

Yael Zemack-Rugar* (2008), “Indulging for the Sake of Others,” in Proceedings for the Society for Consumer Psychology 2008 Winter Conference, eds. Maria L. Cronley and Dhananjay Nayakankuppam, 108-109.
 

Yael Zemack-Rugar* (2007), “The Use of Self-Control for the Regulation of Specific Emotions,” in Proceedings for the Society for Consumer Psychology 2007 Winter Conference, eds. Dawn Lerman and David Luna, 210-211.
 

Yael Zemack-Rugar*, and James R. Bettman (2007), “Effects of Specific Nonconscious Emotion Primes on Behavior,” in Advances in Consumer Research v. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth: MN, Association for Consumer Research, 583-585.
 

Yael Zemack-Rugar*, Gavan J. Fitzsimons, and Donald R. Lehmann (2007), “Reducing Reactance Induced Backlash Responses to Recommendations,” in Advances in Consumer Research v. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth: MN, Association for Consumer Research, 263-264.
 

Yael Zemack-Rugar*, James R. Bettman, and Gavan J. Fitzsimons (2006), “When Feeling Bad leads to Doing Good: The Strategic Use of Self-Control for Emotion Regulation,” in Advances in Consumer Research v. 33, eds. Connie Pechmann and Linda Price, Duluth:  MN : Association for Consumer Research, 594-599.
 

Yael Zemack-Rugar*, James R. Bettman, and Gavan J. Fitzsimons (2006), “Effects of Specific Nonconscious Emotion Primes on Self-Control Behavior,” Society for Personality and Social Psychology Conference, Palm Springs: CA
 

Yael Zemack-Rugar* and Gavan J. Fitzsimons (2005), “Reactance Revisited: Why Absence Makes the Heart Grow Fonder,” in Advances in Consumer Research v. 32, eds. Geeta Menon and Akshay R. Rao, Duluth: MN, Association for Consumer Research, 391-393.

 

BA2-308 D, Department of Marketing University of Central Florida
Orlando 32812